Toys are important to a child’s development. As children we were encouraged to play with toys and as we’ve grown older we have learnt to them for our loved ones to play with.
No matter how old we get, there always seems to be a select few toy companies that create a majority of the awesome toys ourselves, our parents, and our siblings grow cherish. Here is a list of the top 5 most profitable toy companies in the world.
Originated from the Danish expression “leg godt”, a phrase which means “play well”, LEGO has been around for over 60 years, and has almost single-handedly revolutionized the toy industry.
Ever since 2015 when LEGO surpassed its contemporary, Mattel, in revenue at $2.1 billion USD compared to $1.9 billion, LEGO has since been the most profitable toy company in the world.
Even though kids today have easy access to over 1000 games all on the App Store of their device, they still prefer to play with multicolored interconnected LEGO blocks to construct buildings and skyscrapers, which is a testament to the timeless force LEGO is.
Famously known for their PLAY-DOH toys, Hasbro toys also include Mr. Potato Head, Nerf Modulus , Marvel Toys, and My Little Pony. In addition to their previous successes, Hasbro now also feature new Marvel, Transformers, and GI Joe action figures, which ensure they will remain relevant for a long time.
Not only does Hasbro deal with children’s entertainment, Hasbro also specialize in family board games for as well i.e. Clue, and Monopoly . The company currently sits as 3rd largest toy producer in the business, and generates revenues as high as$4.40 billion USD
Nintendo is more known as one of the largest video game companies in existence. It was founded over 127 years ago and can be traced as a major entertainment trailblazer in almost every era since its creation.
In 1996, Nintendo released the Nintendo 64, a console that became an instant classic among millions worldwide. In more recent years, the Gameboy and the Nintendo DS have become the symbol of childhood amid adolescents all of which have helped Nintendo grown reach market sales of over $3.59 billion USD in 2017.
Mattel was founded 72 years ago in 1945 and has been a global force in children’s entertainment ever since. Mattel has produced popular household toys such as Barbie Dolls Australia , Hot Wheels, Fisher-Price, as well as toys for WWE (World Wrestling Entertainment).
Although it does not own the rights to franchises such as Dora The Explorer and Sesame Street, they’re are in license agreement to produce toys for their creators.
The company boasts of a 2017 revenue of $5.45 USD, one of the highest in company history, and seem to be in a never ending battle with LEGO for the position of #1 toy production company in the world.
Mega Brand, formerly known as MEGA Bloks was founded in 1967. Mega Bloks creates a similar type of colorful interlocking colorful plastic blocks that LEGO does, which has caused several comparisons as well as legal disputes between the two companies.
In more recent years, MEGA Brands are the licensed creators of Thomas the Engine Call Of Duty, Hello Kitty, and the widely popular World of Warcraft games.
MEGA Brand have their sights set of technological ventures in the next projects, so you can be sure that they will exceed their 2017 annual revenue of over $900 million USD.